Silverthorn collaborated with the University of Virginia’s Bicentennial Commission on a campaign to share the excitement of the Bicentennial on Grounds with audiences around the world. Media created for the campaign includes an hour-long live event documentary for broadcast, a behind the scenes look at the making of the Bicentennial Launch Celebration and promotional and highlight content for social media and digital distribution.

This promotional video recaps the Bicentennial Launch Celebration, a kickoff event featuring performances from 750 UVA students and faculty alongside special guest stars Leslie Odom Jr., Andra Day, the Goo Goo Dolls, and the Martha Graham Dance Company.

Client: UVA Bicentennial Commission

Creative: Silverthorn

Production: Silverthorn